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As the leaves change & cooler weather settles in, we are reminded of all we have to be grateful for -- including YOU. In the spirit of the harvest, a time to gather & prepare for the future, we hope this e-blast provides useful insights to support your growth & success. We wish you a season filled with new opportunities, positive progress & bountiful outcomes! | |
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🔦 Team Spotlight: Matt Hewlett, Operations Manager ✨ | |
Meet Matt, a veteran investigator & our Operations Manager. With 21 years in the IP industry, 15 of those with Vaudra as of this month, he plays a pivotal role in overseeing the day-to-day, training team members & tackling complex cases. Reflecting on his career, Matt's advice to his younger self would be embrace challenges & push boundaries: "Opportunities are limitless. Each case is different, based on experience & perspective. Don’t be afraid to fail forward." He emphasizes the importance of thinking outside the box & striving to win people, not arguments. | | | |
Looking ahead, Matt expects AI & evolving privacy laws like the CCPA to reshape the industry. It adds to the excitement of coming to work each day with the ever-changing world of IP enforcement & the chance to use his unique skill set to support clients. With a drive for innovation & passion for problem-solving, Matt continues to be an invaluable asset to the Vaudra team, 15 years & counting! #IPRPI | |
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In her latest episode of Legal Limelight, Francesca Witzburg interviews Tamara, CEO & owner of Vaudra, diving into the fast-paced world of brand protection & IP investigations. During this candid live-streamed podcast, Tamara shares her unique journey from marketing to investigative work to business ownership, offering behind-the-scenes insights into fighting fakes, managing online threats, & developing long-term brand protection strategies. She discusses the importance of intelligence-led investigations, identifying & balancing short-term wins with sustainable goals, plus highlights the value of collaboration in the process. Tamara also reflects on the evolving challenges in today’s digital landscape, emphasizing how continuous learning & adaptive strategies are essential. With practical advice for anyone working in IP, we hope you check it out & enjoy. 📽️
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Foundational Necessities for Budding Brands 🌱 | |
Ideally, brand protection starts with strategy, but we all know sometimes you have to react first & plan later. We get it! What matters is building toward clear, long-term objectives. As brands grow, so do the complexity of IP challenges. Having some critical essentials in place sets you up for success & helps reduce stress. Let's lay the foundation together! - Online Audit & Enforcement: Starting with Brand Onboarding Basics (BOB) to audit & action, we highlight areas to consider when setting priorities & protecting your brand online.
- CBP E-Recordation & Related Support: After registering your marks with the USPTO, e-recordals are the first step to engaging U.S. Customs to support your IP efforts. We share why it's important & how to get the most out of your recordals, plus quick links for reference.
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Your Feedback Surveys Help Charity Thank you to those who completed our survey! Your feedback thrills & motivates us! Find a survey link in our reply signatures. How Are We Doing? 👉 Let us know! Thanks to R.S., our Q3 winner is the Wounded Warrior Project! Each entry adds you to our quarterly drawing for a donation to your chosen charity. Prior charities include FLES Kids, BCAN, American Red Cross & Central TX Pig Rescue. | | | |
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What's Trending: Top Performing Posts Curated or created by the V-team🕵️♀️, we strive to share industry news that is interesting, insightful & relevant. If this appeals, follow us & see our posts in your feed!
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Upcoming 2024 Events & Holiday Closings
INTA Leadership Meeting (New Orleans): Nov. 12-15 Let's meet!
Thanksgiving: Nov. 27 (1/2 day); 28-29 Christmas & NYE*: Dec. 24 (1/2 day); 25-26 & 31 (1/2 day); Jan. 1 * With schedule flexibility & vacations over the last 2 weeks, the earlier you send your investigation requests in, the better to ensure you have the comprehensive answers you need to start 2025 off with a bang! | | | |
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Looking for investigators that love, live & breathe IP? You found us! | |
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